The Non-Profit Environment
The demographics for charitable fundraising are rapidly changing. Inspiring a new generation of potential donors can often be a daunting task. The methods to reach this new class of giver have to achieve recognition via new digital cross-media communication vehicles. The identity of these potential donors is often masked by alias online names and a very mobile society. How to classify and recognize these people with relevant messaging and tools that will enlighten their sense of charity is vastly different than previous generations. Schnoll Media Consulting has illuminated methodology to several prominent nonprofits that has saved substantial promotional dollars while at the same time increasing revenue. Database target marketing creates a very precise and controlled way to capture potential new givers. Non-profits must change with the times and leave nothing to chance. The Schnoll Media Consulting team assures success.
