Developing strategies for delivering relevant targeted content in a rapidly and dynamically changing media world.

Nancy Wallan

Nancy works as a graphic communications industry consultant, advising clients on market development and implementation, supporting manufacturers, industry suppliers, and graphic communications owners.

Nancy has a B.A. in English from UCLA, and her career at Xerox Corporation spanned over 20 years, providing a strong background for her 7 years in consulting services. Her expertise includes the higher education segment and vertical market selling, development of business collaterals, strategic business and marketing plans, application software and web to print solutions.

Nancy is a featured industry speaker on industry hot trends, web to print and transpromo. Nancy's cover story on tandem duplex print engines appeared in Graphic Arts Monthly (April 2007). Her article on e- procurement was featured in the October 2008 issue of GATF World, as well as the December 2008 In-plant Graphics publication. Nancy's article on "Add Value, Gain Prestige" was featured in the March 2010 In-plant Graphics publication.