Developing strategies for delivering relevant targeted content in a rapidly and dynamically changing media world.

John Kypriotakis

John Kypriotakis is a specialist in sales management training for a diversified mix of industries.

In 1993, John founded Lysis International, a consulting practice specializing in projects that have focused on increasing clients' revenues and profitability, by optimizing their sales, marketing and customer service efforts.

John's backgrou d includes an effective combination of Systems Engineering and Sales Management experience, some while with industry leaders such as Eastman Kodak and Linotype (now Heidelberg).

John has written numerous articles for trade publications and newspapers and has addressed seminar audiences nationwide on topics such as sales, sales management, customer service, communications, team building, performance management, buyer trends, sales compensation and more.

The profiles of clients served by Lysis International over the years vary from entrepreneurial start-ups to multibillion dollar organizations.